About
MiMG
About
My Story
1. CONSULTING
I continue to feed my passion for innovation, marketing and communication by helping companies and entrepreneurs move their projects, brands and ideas forward. Beauty remains my favourite industry, but curiosity often takes me elsewhere.
My clients include:
• large companies looking for an experienced but fresh perspective, ideas, energy and expertise in marketing, innovation, communication or public relations;
• entrepreneurs and solopreneurs who need perspective, an outside view, practical tools — or simply someone to think with and help move a project forward.
I work in English, French and Italian — and in German if you really insist.
2. TEACHING, TRAINING & COACHING
After helping students, young professionals, family and friends for years, I realised that too few schools and universities actually teach students how to prepare for the world of work: how to build a strong CV, tell their story, write a compelling motivation letter and succeed in interviews.
I called this pillar RecruitAble©.
Today, I also teach critical thinking, public relations, marketing fundamentals and communication.
My clients include:
• schools, universities and Career Centers;
• students and recent graduates preparing for their professional future;
• professionals looking to take stock, reposition themselves or prepare their next move.
Net, I lend my time, my energy and the wealth of knowledge acquired in my 28 years at Procter & Gamble in Research and Development, Marketing, Training and Communication.
Consultant / Trainer / Writer and translator / Board member and Investor are my activities.
My name is MIMG, I am a slasher 😉
Focus
My Expertise
Research & Development
Marketing
Training
Public Relations
Career
Marie-Isabelle Ghedini
I am a marketing professional with a very broad profile characterised – I am told – by a contagious enthusiasm for the business I work for.
Biochemist and Cosmetologist with 25+ years in Procter and Gamble in Four Functional areas:
Marketing
Consumer Understanding – Landscape assessment and trends (socio-economic and beauty industry) – Concept Development – Innovation Strategy, creation and management of Ideas bank and development of holistic and synchronised marketing plans.
Research and Development
Experienced Formulator of Bath Foams, Shower Gels, Skin Creams and color cosmetics. Two Patents. Recognised innovative developper of claim support methods. Modeling and Storytelling.
Training
Management of the P&G’s Assistant Brand Manager Colleges. Definition of the agenda (formal marketing training and networking between new hires), identification and brief of the trainers, training of the External Relations modules.
Public Relations
Development of Public Relation Programmes for > 1b $ sales Skin Care and Cosmetic Brands, Brand Ambassador strategies and relationship management, Global Press events, Credentialing activities and innovative PR programs. Social Media and Content Strategy expert.
Highly demanded Maître de cérémonie in formal and casual business events.
Global and Regional assignments. Worked in Belgium, UK, Germany and Switzerland.
Also a Translator, I am capable to do business in French (native), English, Italian and German (if reaaaally needed and I won’t write).
DIPLOMAS
DESS Cosmetology (I.P.I.L Lyon 1989)
BA Management pharmaceutical industry (EM Lyon 1989)
Master in Translation (Ci3M 2018)
Higher education teaching certificate (Harvard 2021)